Media industries prosper when markets take the lead; competitors vie for viewers or listeners, with innovation taking precedence. Guangzhou English Channel – a regional all-English TV channel, the first of its kind in China – is officially launched in the southern Chinese metropolis of Guangzhou!

　　In today’s world where tradition and modernity clash and lives change quickly and dramatically, Guangzhou - the first Chinese city to open its door to the outside world – encompasses everything based on its rich history and the innovative nature of Lingnan culture. Guangzhou enjoys a favorable geographical location and fertile soil for cultivating great talents; the city has attracted large number of elites from both at home and abroad. These elites enjoy Guangzhou and live harmoniously by not necessarily sticking to outmoded conventions and with the courage to grow and innovate. They are helping build the economy and bring out the best in Guangzhou’s culture as both innovators and participants in the city. This makes Guangzhou one of the most important cities in the world in terms of international economic and cultural exchange.

　　It’s estimated that about 300,000 international visitors are now working, living or studying in Guangzhou. Guangzhou English Channel is proud to launch a variety of television programs to meet their needs. These programs will serve as a window for them to get acquainted with the politics, economy, culture and the daily life in Guangzhou. Guangzhou English Channel, through the introduction of rich foreign culture and unique local traditions, is committed to promoting a variety of cultures and international economic exchanges, and will construct a bridge for two-way communication linking Guangzhou with the world.

　　Guangzhou English Channel will broadcast programs concerning the Pearl River Delta region with its coverage radiating throughout the South China area. The Channel will focus on news and information, highlight economic development, elaborate on the Lingnan culture, publicize reform, and become the voice of mainstream Guangzhou. With 18 hours of broadcasting per day and 6 hours for major programs, the Channel will meet the needs of different viewers and their unique viewing habits. The programs will encompass four sections, namely news, information, culture and entertainment. News will play the leading role, with economic information and culture as two wings colored by entertainment programs. The programs offered by the Channel are both rich and colorful with a vibrant rhythm and fresh and lively style.

　　Guangzhou English Channel has designed a series of self-made columns which are closely related to local life. These include: 　　

　　Guangzhou News

　　(1) Timely local information, current affairs.

　　(2) Timely and comprehensive English news service;

　　Highlighting the strength of Guangzhou TV News. 　　

　　Lingnan Gallery

　　(1) Going through the history of South China,

　　Acquaint yourself with the customs and culture of Guangzhou. 　　

　　Expat Chat

　　Living afar and attached to Guangzhou；Sharing unique experiences and interesting stories with you. 　　

　　Fortune

　　(1) Foreigners initiating businesses in Guangzhou,

　　Guangzhou’s development serves as a window to the world.

　　(2) Explanations by experts, manuals for full investment, analysis on how to initiate a business, and tips to conduct a successful business. 　　

　　At the same time, Kaleidoscope will introduce to you customs and folk culture all over the world. Unique Vision, Super Music Gala, Sports Live, Classic Movies will also be part of the lineup. They boast rich content, distinctive themes, diversity in form, and freshness in style that will lead you to the channel that links you to the whole world – Guangzhou English Channel!